Music Artist Indie – New Indy School… From left, Rachel Ags and Marketing; Nadine Shah; the vagabond; Saint Paul Japanese Breakfast and Mal Devisa.
It has an indie voice, and it’s white, male, and plain. Fortunately, artists like Nadine Shah, Jay Som, and Vagabon are bringing queer, gender, and race politics to the party.
Music Artist Indie
Earlier this year, Trash Projectors’ Dave Longsteth was forced to backtrack on an Instagram post in which he questioned whether the alternative music scene had become “bad and crazy.” The problem, Longstreet suggests to Fleet Foxes singer Robin Pecknold of all people, is that indie rock is so “refined and stripped down” that “lived and acquired experience” is not taken for granted. This idea seems to come up every year, with the 2016 MTV “Indie Rock on White Male Voice?” And in 2015, Pitchfork noted Indy’s “impossible whiteness.”
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A cursory glance at the release calendar for 2017 suggests that the indie scene continues to be tired and homogenous, with a heavy stack of straight male artists like Father John Misty, Dirty Projectors, Fleet Foxes and Mac DeMarco. Guitar bands also remain a mainstay on the festival bill, with Kasabian, Kings of Leon and The Killers securing bookings alongside Radiohead, Arcade Fire and Bon Iver. These groups, all of whom could have performed similar events at least a decade ago, don’t speak of a genre seeking to revitalize itself with new ideas.
But several new artists and a series of albums released in the past year also tell a very different story: indie rock and DIY guitar music are more different than you might think. This summer brings Nadine Shah’s holiday destination, the rise of nationalism in the UK and how, as a Muslim and second-generation immigrant, the political climate has led her to a “real identity crisis”. Then there’s Rhode Island Latin punks Downtown Boys, who will release their album on Subpop in August.
Last year we heard Jay Som’s Everybody Works , a lo-fi film that drew comparisons to Blood Orange and Nick Cave, an intimate and unique album, and queer act Moona, who championed safe spaces and gender. . – Bucks are neutral in their live shows, and he or she refuses to accept gender pronouns in their songs. Elsewhere, Mitsky was a regular on last year’s charts with his Adolescence 2 album, in which he tackled the whiteness of all-American culture with his beautiful single Your Best American Girl. Then there’s Vagabond Clearing House, where Laetitia Tamco sings: “What is it about them that scares you so much? My position also threatens your position.
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When Tamko wrote the song, she was participating in protests inspired by Black Lives Matter, which is about a teenage immigrant’s journey from Cameroon to the United States, along with the need for justice for the deaths of black men Alton Sterling and Michael Brown. The future of indie looks bright, with solo blues hits from the likes of Crying, Aye Nako and enigmatic Massachusetts artist Mal Davis.
Speaking from the back of a van between tourist stops in Detroit and Toronto, Tamko said the change in scenery is undeniable. “People who inspire me are people who are unapologetic about their place in the world,” she says. “Different people outside the United States have different views of art and bring a whole new perspective.” Tamko says she was ostracized by the cliquey indie community she first met, but she refused to settle. It’s where I belong.” There was no shortcut for me.”
Downtown Boys’ Victoria Ruiz is similarly uncompromising. His band lends itself to Bruce Springsteen covers with its intersectional politics and sax-fueled brand of punk. The work of Beyoncé and Kendrick Lamar, as well as increased political awareness, has increased the visibility of artists of color, said Ruiz, who is Mexican-American. “Black Lives Matter has forced us to ask why certain people aren’t on the poster or in the audience. Maybe it’s because the invitation hasn’t been sent. People ignore issues that don’t concern them, but when. These things are being forced, you can’t help it.”
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Indy is becoming whiter in the UK, but at a slower pace. Rachel Agnes, a mixed-race gay musician based in London, splits her time between DIY punk bands Shopping and Sacred Paws, who released her album Strike a Match in January. He says he regularly plays to white crowds at home, and messages about his heritage in music can be lost.
“It was subtly demoralizing,” she says, feeling neglected. “We thought we were going to make a statement and no one wanted to talk about it. We didn’t care, but it was isolating.” He cites London’s Decolonize Festival and DIY promoters Diaspora Punks as evidence of change. The change, he says, is simple: “More black people need to start bands and stuff. White people need to talk about why there aren’t any black people at her shows. We can’t be afraid of that conversation.”
Michelle Zaner, a Korean-American musician who recorded as Japanese Breakfast and released a follow-up to her celebrated debut this month, says she’s wary that her peers’ progress could be dismissed as a trend. “I don’t want to think of black women as the new cool wave, then cats playing keyboards,” she says, speaking from Philadelphia. “I read food articles about how Korean food is gone and it’s Vietnamese and I think ‘fuksh’. It’s not going anywhere.’ My identity is not your fad. You don’t have to spit at some point. “Hey, I’m Nada Samir from Germany and these are my 10 steps to success as a new indie artist.
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It is very important to know what genre of music you are going to or where you are attracted to. When you know what style of music you’re looking for, your decision to write music or choose a beat will be easier.
It’s okay to be different, if you’re not unique, you have your own style. People will definitely notice and love how unique you are.
Always focus on building your personal brand and then you can easily market it. Share your personality, a little about your life and what you create. Some fans will appreciate you sharing your life with them and feel more connected to you.
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Try to create things related to emotional states, that hurt you, make you happy, etc. When I write songs, most of them are about situations I’m going through or how I’m dealing with them. If you’re feeling sad and don’t know what to do, write something about it…voila! You will see a song coming out. Sometimes I hear a beat and I start to feel or hear the feeling and then I sing and write.
Don’t listen to people who tell you that you are bad or that you should quit your job. Do your best, have fun and be yourself… show them you’re awesome. Don’t lose your dreams or your feelings because some of them are jealous. They worry about me because I’m making music but I don’t give up. My enemies are my followers and they still love me; Our best friends are our enemies. You make us strong and I believe share your music and eventually the haters will go away.
If you want to use music or any beats, search for “no gain” or ask other people who have made music. Fear not, maybe they want to collaborate with you?
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If you are kind, people will love you and other artists will help you. If you’re bad, you won’t go far. Be positive, message your friends or fans and ask them how they’re feeling or how they’re doing. Share beautiful moments, congratulations with other people’s images or videos, such as:
As a musician it is important to be public, I recommend you to be active on Instagram, to share what you are doing every day on your story. For example, if you’re working on new music, show your followers the process or take a survey to guide your work. It is better to involve them in the creative process.
Start a campaign to help spread your music. If you work with other musicians, they can help you promote (promote) or pay for promotions. Use Facebook ads to drive fans to your page.
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For many fans, the most important thing is to be the first to know, so share your events, your next album or your music on social networks.