Country Music Hall Of Fame And Museum Admission – The Country Music Hall of Fame and Museum in Nashville, TN is one of the world’s largest museums and research centers dedicated to the preservation and interpretation of American folk music.
5by5 won the bid to design and develop new websites for the Country Music Hall of Fame and family of museums, including Hatch Show Print, Historic RCA Studio B and the CMA Theater.
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The current site was built in 2014 and since then the organization has made a major shift to becoming a content distributor and needed a new visually appealing and engaging site to highlight all of their great content.
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The opportunity was to create an attractive and user-friendly portal where all different audiences could find the content they were looking for and make new discoveries along the way.
Project goals include creating a platform to host a strong and strategic content plan, fully integrating with Tessitura’s CRM and ticketing platform, increasing brand awareness, improving UX design, ease of use for internal management, increasing time spent with family visitors. site and allows visitors to easily interact with content, purchase tickets and visit the local CMHOF&M family.
5by5 has created a visually cohesive yet dynamically diverse family of sites that complements the iconic brand represented by the Country Music Hall of Fame and Museum and supports their mission to educate their diverse audiences on the enduring beauty and cultural importance of country music through exhibits. . , publications and educational programs.
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Within six months of launching the new site, the Country Music Hall of Fame and Museum saw a 500% increase in online ticket sales, from 2% of revenue to 12%, which they specifically attributed to the site’s seamless user experience and integration. and systems.
5by5 created an innovative design that placed the visual, content presentation and modernized user experience of the CMHOF&M family of brands at the forefront of the process.
5by5 has seamlessly integrated Tessitura’s CRM and ticketing platform into the overall site UX, creating an easy-to-manage, more cohesive and integrated experience for multiple audiences, including local and out-of-town visitors, members and country music fans, educators. , scientist and scholar.
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We work hard to understand your needs, your challenges and your mission goals, allowing us to join your team as a dedicated partner. We’d love to talk about how we can work with you!
STEP 1 Contact 5by5 STEP 2 Discuss ways to achieve your goals STEP 3 Prepare for results
Whether your goal is to expand your influence, change brand behavior or reach globally, we can help. With the new show, the Nashville institution pays homage to another city known for its time-tested tunes: Los Angeles.
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Last week, the Country Music Hall of Fame and Museum debuted “Western Edge: The Roots and Reverberations of Los Angeles Country-Rock,” an in-depth look at Southern California’s influential movement of artists driven by country, bluegrass and folk influences. Hits at the “Western Edge” center include The Byrds, Linda Ronstadt, Eagles, Flying Burrito Brothers, Nitty Gritty Dirt Band, Poco, Dwight Yoakam and more.
“We looked at other cities, but never focused on this particular story,” said Michael Gray, co-curator of “Western Edge” and senior executive director of editorial and interpretation at the Country Music Hall of Fame, which happened in Los Angeles and country rock.
After solidifying the idea for “Western Edge” in late 2019, co-curators Gray and Michael McCall conducted approximately 40 hours of interviews with 23 subjects to create a linear story. The exhibit largely focuses on taking visitors through the music of the late 1950s—like bluegrass group The Dillards and The Kentucky Colonels—to Yoakam and the Desert Rose Band of the 80s.
Country Music Hall Of Fame And Museum To Offer Free Admission To Service Members On Veterans Day
And longtime musician Chris Hillman’s country-rock legacy stands at the metaphorical center of “Western Edge.” His musical imprint covers most of the display, from Hillman’s time in the early 1960s with bluegrass outfit Scottsville Squirrel Barkers to co-founding The Byrds, the Flying Burrito Brothers and the Desert Rose Band.
“It’s a fusion of styles,” Hillman told The . “It was a musically important part of the landscape.”
And what influences did many of these musicians share? A young love for country and the bluegrass tradition, Gray said.
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“Almost all of these bands started with young people who liked bluegrass, folk or country,” Gray said. “As rock’n’roll hits—particularly influenced by the Beatles and [Bob] Dylan—they became rock musicians, but they found ways to bring in those traditional elements. Suddenly rock was surrounded by banjos and fiddles and pedal steel guitars. His synth records in the late ’60s and ’70s in the beginning.
It’s one of the most popular music in the world right now and it has all these country elements.”
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McCall, senior editor at the Country Music Hall of Fame, added, “None of them tried to make a country hit until Emmylou [Harris]. They all made rock music, but they had a country influence on it. It’s our job to look at the history of country music and show that this is an important moment in how country was influenced rock ‘n’ roll.”
Through floor-to-ceiling exhibits and interactive playlists, “Western Edge” curators show visitors how Los Angeles country-rock musicians are intertwined with songwriting collaborations, supergroups and rotating band members. For example, members of the Eagles once supported Ronstadt; and before or after playing the Eagles, band members also logged time in Poco, Flying Burrito Brothers, Longbrach/Pennywhistle, and Rick Nelson & The Stone Canyon Band, to name a few.
“Musicians, of course, communicate with each other. They write songs with each other. Different collectives perform together,” said Hillman. “It was also a big factor in the development of music that intersects with interaction and play.”
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And in the 1980s, a new genre began to intersect with country rock: punk. Los Lobos shared stage time with British punk outfit The Clash, and Yoakam cut his teeth in Black Flag clubs playing with The Ramones.
“They took it back to the roots again and stripped it down,” McCall said. “In the 80s, they played faster, influenced by what was happening.”
Today, country rock may be widely recognized by another name: Americana, which Hillman and company laid the groundwork for decades before it became an umbrella term for roots, folk, soul, and country rock.
Museum Map And Gallery Guide
“Thank God for the term ‘Americana’ in the sense that it absorbed ‘country rock,'” Hillman said. “Now it’s all Americana. And it’s roots-oriented, which is really cool. I’ve heard some of these younger acoustic bands and they’re phenomenal. Phenomenal players and singers. It’s all growing and growing and growing.” Museum. use a timed ticket system to ensure a positive visitor experience, especially on busy days. Please plan to arrive on time.
The theater hosts a variety of musical acts ranging from country, bluegrass, folk and the latest Americana acts.
As one of America’s oldest working letterpress shops, Hatch Show Print has helped shape Music City’s visual language since 1879.
Patty Loveless Exhibit Coming To The Country Music Hall Of Fame
After exploring the museum’s galleries, Historic RCA Studio B Tours takes guests back to a moment that made history.
Visiting the main exhibition halls and galleries transports you to another place and time, but this is only one aspect of your museum visit.
Community Counts is a free museum admission program for local residents that provides museum access to residents of Cheatham, Davidson, Robertson, Rutherford, Sumner, Williamson and Wilson counties.
Visitor’s Guide & History Of The Country Music Hall Of Fame
Members support the important work of this nonprofit organization as we preserve and share country music history in new and exciting ways. Membership also comes with a whole range of benefits:
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New Patty Loveless Exhibit To Open At Country Music Hall Of Fame And Museum
The Country Music Hall of Fame and Museum has unveiled a pop-up exhibit featuring a selection of iconic costumes worn by 12-time Grammy Award winner Taylor Swift. The limited-edition exhibit, titled “Through Taylor Swift’s Eras,” features a total of 10 outfits representing each artist’s 10 albums, from 2006’s “Taylor Swift” to 2022’s “Midnights.” The pop-up exhibition is part of the museum’s full collection. gallery
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