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Art News Instagram – Instagram collaborated with 50 artists to create a digital portrait of British youth culture at London’s Saatchi Gallery.

Curated by interdisciplinary, female-focused curatorial agency Hervisions, the installation brings to life the cultural diversity and lived experience of today’s British Gen Z, as depicted in Instagram reels.

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Called “Yours to Make: Fluid Imaginarium,” the motion art installation is open for six days starting November 4.

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Using game technology, the experimental artwork aims to reflect the dynamics of Britain’s youth, taking the viewer through a variety of immersive dimensions that follow young people’s self-expression.

The creators worked with Hervisions to present artworks that explore their own identities. Creators include @elliejg16_zebedeemodel, the first model with Down syndrome to work for a major fashion house; Drag beauty creator @pradaolic, Race UK star and drag actress @krystalversace. Comedian @akafiali; And writer and broadcaster @Jamie_Windust.

Jason Miller, Consumer Marketing Manager EMEA, Instagram, said: “We believe in the importance of self-discovery and creativity for young people and that’s why we’re celebrating them with the launch of ‘Doing Yours’. Britain’s youth are endlessly exploring and experimenting with who they are, and so we felt it was important to give them the opportunity to help shape the ultimate artwork created in collaboration with Hervision. This installation explains exactly what the campaign is about and how we can encourage young people to continue exploring who they can be.

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Zabiba Jabbar, co-founder of Harvision, said: “More than previous generations, British Generation Z have unlimited access to information. In and always connected to the world.

“My work with Instagram celebrates this exciting approach to self-discovery, especially the way Gen Z uses the platform to build community and explore who they can be. Myself and the Hervision team were inspired by the Instagram Reels that created the foundation. The artwork; the creativity and breadth of the ways it’s expressed.”

The experience is part of Instagram’s global brand campaign created by Johannes Leonardo through Facebook’s Creative X creative shop. The campaign includes a 95-second film, digital out-of-home and targeted digital and video ads. . There is also social-first content from Channel 4’s 4 Studios and a brand partnership with Dazed.

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