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34°25′09″N 119°38’56″W / 34.419231°N 119.648933°W / 34.419231; -119.648933Coordinates: 34°25′09″N 119°38′56″W / 34.419231°N 119.648933°W / 34.419231; -119.648933
Art Music Academy
The Music Academy of the West is a summer classical music training program in Montecito, California, and a festival with performances in Santa Barbara County.
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The academy recruits 136 pre-professional musicians in their late twenties and early twenties each year, who receive full merit scholarships for workshops led by renowned composers, conductors and artists.
The first impetus to establish a summer music festival in Santa Barbara County came from soprano Lotte Lehmann in 1940.
In 1947, the Western Academy of Music was founded by Southern California supporters, musicians, bands and composers.
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In addition to Lotte Lehmann, the conductor Otto Klemperer, the violinist Roman Totberg, the harpist Rosalyn Tureck, the baritone John Charles Thomas and the composers Ernest Bloch, Darius Milhaud, Roy Harris and Arnold Schoberg, who were ‘ the academy’s first composer-in-residence, the academy’s founder. . .
Early supporters included singer-actors Jeanette MacDonald and Nelson Eddy, violinist Jascha Heifetz, and film producer Daryl F. Zanuck.
The academy first held its summer sessions at Cate Carpinteria School, before moving to a 10-acre (about 4 hectares) property in Montecito in 1951. The former Montecito Country Club, considered a showcase of Montecito and named Miraflores (“to see flowers” in Spanish,) has been the academy’s campus since the summer of 1952, although students had to live in sorority and fraternity houses at the University of California in the Santa Barbara for many years. As of 2016, Westmont College has accommodation.
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Since 2010, the academy has hosted the annual Marilyn Horne Song Contest, formerly known as the Marilyn Horne Foundation Song Contest.
In 2014, the Western Academy of Music entered into an educational partnership with the New York Philharmonic. As part of this collaboration, music director Alan Gilbert and orchestra members held residencies in Santa Barbara during portions of the festival, and selected Music Academy Fellows trained by orchestra members in Santa Barbara and New York.
In 2018 the academy launched a four-year partnership with the London Symphony Orchestra with Music Director Simon Rattle,
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And an after-school choir program called Sing! for children ages 7-11 in Santa Barbara County elementary schools. Participants perform at the Western Academy of Music and collaborate with the London Symphony Orchestra.
The academy has partnered with UC Santa Barbara to preserve historic audio and video recordings of concerts, senior classes, and recitals held at the academy.
In 2017, 400 first recordings were digitized, including recordings by Lotte Lehmann, Marilyn Horne and Jerome Lowthal.
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In 2022 the academy celebrated its 75th anniversary and adopted a new logo with the words Music Academy only, the legal name is still the Western Music Academy. The academy consulted with professional advertising and marketing agencies in New York and Los Angeles for the rebranding.
The rebranding was deemed necessary as a result of shedding the longtime moniker and acronym MAW. The new logo referred to the rays of the sun and the circle of fives,
Many of them have important roles as professional musicians around the world, playing in major orchestras, opera houses and teaching in the faculties of music schools. Others have held leadership positions in other institutions. Notable alumni include:
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Music students who use the facilities for music training or perform with visiting orchestras are not considered alumni. In the basement of a Chelsea office building this week, workers set up a recording studio so that there was still the fresh smell of freshly cut wood. On the upper floors, vintage instruments waited to be played and shiny cans of Red Bull energy drink were stacked shoulder height.
They were all part of the preparations for the Red Bull Music Academy, a five-week series of concerts, lectures, art installations and workshops that is one of New York’s biggest music events, as well as perhaps the most details of the reach of corporate brands. in popular culture.
A combination of a city-wide festival and a private music summer camp, the academy has been held in a different international city almost every year since its inception in 1998. in Berlin. This year’s events – underwritten by Red Bull, at an undisclosed cost but sure to run into the millions – include eye-catchers like Brian Eno showcasing their work his visual art ’77 Million Paints’; Ryuichi Sakamoto performing at the Metropolitan Museum of Art; and Giorgio Moroder, Donna Summer’s breakthrough producer, delivers what he says is his first DJ set in the US.
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At the heart of it all is the academy itself, a mentoring program that has been called a kind of Platonic seminar, although the main philosophical focus is on analog synthesizer sounds and rocket beats. The 62 students, chosen from more than 4,000 applicants, are flown to New York, stay at the Ace boutique hotel and get two weeks of intimate contact with their musical heroes – all at Red’s expense Bull.
“We came up with the idea of creating this academy that will talk to musicians of all genres, learn from each other and share their knowledge,” said Many Ameri, one of two music promoters German founder of the event.
For music fans, it’s a cornucopia. Public events kick off with a dance party on Sunday, and the opening week also includes Erykah Badu speaking at the Brooklyn Museum; plays by jazz, rock and hip-hop figures such as James Chance and Questlove of the Roots; and the opening of the digital exhibition “Paintings” by Mr. Eno. (He will also speak on May 6 at Cooper Union.)
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The events were organized in conjunction with local promoters such as Adam Shore, whose Blackened Music series explores the outer limits of heavy metal.
The academy is just one aspect of the shadow music industry that Red Bull built; he also owns a record label, online radio, and festival stages around the world (not to mention his sponsorship of sports and shows like last year’s Felix Baumgartner 128,000-foot astronaut) . Austria-based Red Bull introduced its drink in 1987 and in the early days pursued this “cultural marketing” as an alternative to traditional advertising. But even now, with the company spending $6.4 billion, its support of pop culture is giving it access to younger consumers.
“Part of being a great brand is conveying what you really stand for so that consumers find it credible,” said Nirmalya Kumar, a professor of marketing at the London Business School who studied the industry. “The music academy and the air show have given a lot to Red Bull.”
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Mr Ameri, 39, and his co-founder Torsten Schmidt, 38, were active in the German music scene when Red Bull approached them in 1997 to launch a music program, and they were skeptical. But they developed the academy around the idea of helping the music world as a whole, and took the educational direction to heart: the class size – around 30 for each of the two terms – is fixed on the number of students in a normal situation. German class. Speakers receive an honorarium of a few hundred dollars.
At the academy’s headquarters in Chelsea there is a large recording studio, a conference room, a radio booth and eight “bedroom studios”, where participants can jam all night. Some of these facilities will remain when Red Bull takes over the space permanently after the academy.
The company logo – a pair of charging bulls – is everywhere, as are the coolers full of booze. But Mr. Ameri and Mr. Schmidt say they have tried to preserve an open and trusting environment free of commercial concerns. After absorbing the wisdom of the speakers throughout the day, participants come together in ad hoc teams to write and record music. There are no assignments or dates, and Red Bull has no ownership rights to music created through the program.
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“That’s part of the keynote: there’s no catch,” Mr Schmidt said. “We’re not going to give you anything in the end but inspiration and this opportunity to be here together.”
Many artists support this idea. Electronic musician Flying Lotus (real name Steven Ellison) is a 2006 Melbourne Academy alumnus, and has maintained close ties with the group; now he is a studio instructor and will be performing on May 5 and 6 at Terminal 5.
“The people behind the academy are not just suits; they are special people who are passionate about artists,” he said. “Above those they have suits to deal with, but I’ve never dealt with any of them.”
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