Art Gallery News – Art has become a central part of our daily lives and an environment we cannot live without. Art forms vary between different countries, cultures and communities and add color to our surroundings. In today’s world, the art business is a major economic force that is highly valued. Gone are the days when works of art were undervalued and known only as commodities for the elites, they are now global commodities sold through auctions, fairs and exhibitions.
The art space has created opportunities for both art lovers and artists. Artists have an increase in areas of specialization and an increase in income for them. For art lovers, it stimulates and improves the way they think and behave.
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Despite the boom in the art business, many artists are affected by low prices, licensing difficulties and weather fluctuations that affect preservation. With the rise of technology, many art galleries have also experienced positive changes. A modern art gallery must consider implementing the following in order to succeed in this business field.
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The online space contains billions of people. In 2018, it was noted that there are about 4.1 billion online users. As a result, there is a great need for an online presence that will provide visibility to art galleries. Hundreds of galleries are open daily. Art becomes digital and content is hard to see due to other activities.
Personalization goes a long way to improve online art products. You can implement this by using a marketing automation tool to customize email subjects by recipient name if you’re sending a mass newsletter.
Email marketing is very successful in many modern businesses. If you implement this, the competition will have less impact on your product because you have a target audience.
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As an artist, you can’t help but follow the art news and art sales in the industry. For example, in 2017, when global sales increased by 12% to $63.7 billion, following such news will give an artist an idea of how to sell and the best season to sell.
There is a lot of uncertainty in the market today, including daily political noise that will affect interest rates. A very good example of such news is the sale of ARTnews and Art in America to Penske Media Corp in February 2019, which led to a cash infusion of $200 million from the sovereign state’s public investment fund.
Keeping track of trends in government policy will further increase your knowledge of what is positively or negatively impacting your sales. It is worth noting, for example, that any government policy that restricts immigration will affect the flow of people into art galleries.
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There is a rise in the interior decoration sector and hence, a change in the spending pattern in this sector. As an artist, you need to understand the wear pattern of different seasons to successfully make a satisfactory replacement.
The current trend is that galleries are now booking high dollar artworks to avoid the market undercutting prices. For example, the mid-market is seeing an increase, while high-end artwork is seeing a retreat. This results in more buying from collectors. While this may limit the expected value of your art, it will improve sales and the growth of your business.
The growth of digital and virtual reality in the world today is a game changer for online sales. This growth greatly disrupts the old approaches to the art business. Therefore, as an artist of the 21st century, it is necessary to follow the digital growth.
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Advances in technology have made it easy for most people to have access to smartphones and many of these people spend a lot of time doing different things on their smartphones. You can take advantage of this emerging trend to make your marketing completely digital. For example, improving your website navigation is a good way to reach more people using mobile devices.
As an artist, you should be open to the trend of collaborating with other artists around the world. The world is already a global village, cooperation, not independence, is the new goal. This collaboration will foster an ecosystem of exchange of various artworks.
Your cooperation is not only limited to artists but also to companies, art collectors and organizations that can support and support art fairs. You should strive to pursue, create and maintain partnerships that will advance your art business.
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The creation of this ecosystem of exchange is not about extinguishing competition, but about improving the space for collaboration and symbiotic relationships in the industry. By engaging in exchange and cooperation between market participants, the entire industry can become a luxury space for all.
The world has left the stage of advertising alone and evolved into interactive content marketing. Interactive content is a great marketing tool. By allowing your audience to interact with your content, you can increase engagement and generate more love for your gallery.
You upload content that tells the story behind each art and ask for their opinion. For example, you can send an interesting and captivating interactive post with a request; Which of your works suits their current interior design or personal preferences.
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Interactive content plays an effective role in customer research. You can do this by asking followers in the social media space about what works, artists and events they like. Or, you can even give them ownership by allowing a poll of their favorite piece to appear in an upcoming window display you’re setting up or the theme of your next exhibit.
It is clear that the art market has stood the test of time and continues to be strong, even with changes in social and economic conditions around the world. Knowing how to control online sellers and taking advantage of them is the best way for any art business to stay relevant in the new trends.
Services. Interested in everyday development, he writes various blog posts and discovers new aspects of human existence. He can be contacted through Whitestone Gallery Co., Ltd. (H Queen’s, 80 Queen’s Road Central, Hong Kong), offering a range of artistic disciplines and styles from post-war Japanese art to contemporary art, is expanding its international presence with openings in Singapore, China and Korea in 2023. presence of Asian artists in the art market And expecting further market growth in the future, the company decided to establish galleries in the three most prominent art countries in Asia.
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The Singapore location will be one of the largest gallery complexes in Asia, starting with a soft opening in January before a grand opening in the spring. During this period, the gallery will host a number of exhibitions and events for art lovers at existing and new locations to make 2023 a breakthrough year.
The gallery space is one of the largest in Asia with over 13,000 square feet displaying works from a wide range of Whitestone Gallery artists, which includes an intimate and lofty space that includes a banquet hall, office and warehouse.
Gallery Singapore is located on the 5th floor of Tanjong Pagar Distripark, a large warehouse converted into an entertainment venue. The building houses the Singapore Art Museum (SAM), Singapore’s first art museum, established in 1996, and other galleries located in an elevated art precinct.
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The first exhibition, WE LOVE SINGAPORE, will feature new works exclusively dedicated to this exhibition presented by Whitestone artists, including works by leading Japanese artists from the post-war period to the present day. In parallel with the main collection, the internationally recognized contemporary artist Etsu Egami will present her solo exhibition.
At the grand opening in spring 2023, the interior will be redesigned by world-renowned architect Kengo Kuma.
Kengo Kuma was born in 1954. He founded Kengo Kuma & Associates in 1990. KKAA projects are currently taking place in more than 30 countries. Kengo Kuma offers architecture that opens new relationships between nature, technology and people. His major publications include Ten Sen Men (“Point, Line, Plane”, Iwanami Shoten), Hito no Shumika (“Human Shelters”, Shincho Shinsho), Makru Kenchiku (Architecture of Defeat, Iwanami Shoten), Shizen na Kenchiku (Natural Architecture, Iwanami Shinsho), Chii-sana Kenchiku (Small Architecture, Iwanami Shinsho) and many others.
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Tan Siuli is an independent curator with more than a decade of experience spanning research, presentation and commissioning of contemporary art from Southeast Asia. Former Head of Collections and Senior Curator at the Singapore Art Museum, her major exhibition projects include two editions of the Singapore Biennale (2013 and 2016), inter-institutional traveling exhibitions, as well as training and commissioning platforms. She is part of the judging panel for the 2023 Sovereign Art Prize Asia, and her recent speaking engagements include presentations on Southeast Asian contemporary art at the Frieze London Academy, Bloomberg’s Brilliant Ideas series and the World Cities Summit 2022.
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